Complete Guide About Local Schema Markup
In this blog, you will get complete information about the local schema markup , how to generate and implement it on the website to rank GMB
2/17/20251 min read
Schema markup is a form of structured data that acts as a "translator" between your website and search engines. It helps Google to understand your content —whether it’s a product, event, or local business. This will help in appearing in rich snippets, which improve visibility and click-through rates.
What Is Local Schema Markup?
Local schema markup is structured data which focuses on local businesses. It provides detailed information about business name, address, phone number (NAP), operating hours, and services to Google. It plays a crucial role to appear in local 3-pack and rank higher in location based searches.
Components of Local Schema Markup
Following are the component of local schema markup,
Business Name
Address
Phone
Geo-coordinates
OpeningHours
Price Range
Example: JSON-LD Code for a Local Business
json
Copy
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Restaurant",
"name": "The Cozy Café",
"image": "https://example.com/logo.jpg",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main St",
"addressLocality": "Austin",
"addressRegion": "TX",
"postalCode": "78701",
"addressCountry": "US"
},
"telephone": "+1-512-555-0199",
"openingHoursSpecification": [{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday", "Tuesday"],
"opens": "08:00",
"closes": "18:00"
}],
"priceRange": "$$",
"servesCuisine": ["Coffee", "Pastries"],
"sameAs": ["https://g.page/cozycafe"]
}
</script>
How to Implement Local Schema Markup
Choose JSON-LD: It is the google preferred format. It is necessary to add the code in the website <head> or <body>.
Tools to generate schema markup code:
Test: Validate with Google’s Rich Results Test.
Mistakes to Avoid
Inconsistent NAP: Mismatched details of address, phone number or postal code on different directories, business listing or local citation confuse the search engine.
Wrong Schema Type: It is crucial to implement the right schema markup type. Like we cannot use Organization schema for local seo. To understand the type of schema markup in detail, kindly read this article from here.
Missing Geo-coordinates: It is important to create accurate map pin accuracy. If you are using tools like Localo, Local Brand Manager, Bright Local then you can create map pins easily direct from the tool or if you are not using tools you need to create it on Google map.
My Expertise
I have successfully optimized and improved the rankings of dozens of websites. I can help your website rank at the top of search results.
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